← All experiments
EXPERIMENT 02 / VIRAL POSTS18 SEP – 18 OCT 2026

Virality.
Skill or luck?

Skill or chance? I searched a frozen network of 804 mutuals and saved 326 qualifying posts. Some accounts show up a lot.

326 saved qualifying posts58 authors with saved hits1,000+ observed likes per post

Fixed research window: 18 September–18 October 2026, Prague time. Replies and reposts excluded; quotes included. Saved results, not a complete census.

Frequency. Reach. Different stories.

Rank stays count-first
Follower band
Chart height

Select a person for their saved figures and links to original posts. Ranking: viral-post count, then summed impressions. The axis adjusts to each view.

THE INTERESTING BIT

Repeated hits
aren’t the whole story.

One account in the 1k–5k band had 24 qualifying posts. Another had 13, with a much larger impression sum. The same ranking looks very different when you switch the chart height.

We have the winning posts, not every attempt. This study can show repeated hits. It can’t tell us anyone’s success rate or how often you should post.

What this sample can tell us
See the original graphic shared on X Original viral-post frequency poster showing account portraits, hit counts and summed impressions across five follower bandsDownload the original PNG ↓
Definitions, dates, and coverage